Creativity for OSU business students This is the most current (2/3/08) syllabus for the wonderful, intelligent, hard-working business students at The Ohio State Fisher College of Business.
"The Tool" The Tool is a handy outline for marketing planning. In my class at CCAD, The Tool is the midterm exam, the group project and the final exam. Graduates take The Tool into work on the first day of a new creative assignment.
Artie's reading lists
Click here for Recommended Reading. You'll see three shelves of books: (1) books for becoming more creative, (2) great marketing and advertising classics, and (3) some of my all-time favorites.
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